First impressions are important to attract consumers to want to see more. There is no easier way to make a good first impression than through the packaging of your promotional products. While the promotional products are a great way to keep your company name and brand image in the forefront of the customer’s mind, the packaging can help entice the consumer to want the product as well as continue to promote your brand awareness in multiple ways. Promotional product packaging helps to:
Develop Brand Recognition
One of the most important things that the packaging of your promotional product can do for your company is to promote your business name and brand image. Not only will your logo and name be reinforced on the item contained in the package, but will be visible to those who see the packaging while it is being transported. This can be especially important at trade shows and conferences where promotional products are handed out, as the name will be visible to other visitors who may, in turn, be enticed to visit your booth.
Keep it Differentiated From Other Companies
A creative product packaging is an important way to differentiate yourself from the competition. In events where consumers are given multiple promotional items, such as trade events, you can make your packaging stands out among the other vendors and helps to attract visitors who have not yet stopped by. When sending promotional products through the mail, eye-catching packaging will get your customers attention in a sea of other competitors.
Demonstrate Brand Importance
Packaging is the first introduction that a consumer has to your company. Well thought out, and creative packaging will entice the customer to want more or to look at the packaging to see what is inside. Additionally, better-designed packaging will tell the consumer that your product is held up to the same design standards. Before a customer is able to try a product, quality is often assessed by visual inspection. Good packaging will give the consumer the initial impression that the brand is a higher quality brand.
Whether you are giving out promotional products at a tradeshow or conference, or using them as tools for your sales force on visits and in mailings, the packaging of the product will be the first impression that the customer gets of your company brand. Taking time to make this packaging reflect your brand personality and message will help to promote your brand and impress your clients with your attention to detail.
Sources: http://www.marketing91.com/role-of-packaging/
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