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Oh, the holidays. The weather is colder, sentiments are warmer, and all around we’re surrounded by wonderful fall and winter sights. Companies take this time to release brand new goods, or limited edition seasonal versions of their current lines. It makes sense; the holidays are often the biggest source of revenue for retail. On that note, here’s some of the latest trends for product packaging this holiday season:

Go Green

We’re not just talking about those festive red and green hues, either. ...

Creating a product that will please everyone is difficult, if not impossible, to do.  Nevertheless, any business should try to satisfy more than one target audience if possible.  The more similar the groups of people you serve, the more likely you will succeed in selling your products.  There are a few clever ways to create a multiple-audience marketing strategy to get your desired sales results.

Carry Different Versions

If you take a look at grocery shelves these days, you will notice almost ...

Regardless of the type of product you are packaging, the quality and design of that packaging must be a top priority. While cost is certainly a factor, it can’t be put above quality.

How Much Can it Hurt?

It may be tempting to go with cheaper, less attractive packaging in order to cut costs, after all, you pass that discount on to your customers, right? When it comes down to it, customers will not tolerate packaging that results in damaged product, or ...

The daily hustle and bustle of a small fulfillment company often stretches the few existing workers’ time, resources, and attention thin across their day to day operations. It’s easy to lose track of the most important aspects of what sets a fulfillment company apart from its competitors; your unique packaging will be seen not only by your clients, but by hundreds to thousands of customers who require security and respond to creativity.

The Sacredness of Security:

Rarely do clients or their customers ...

How a product is packaged not only ensures it is protected, but also acts as a piece of advertisement, encouraging consumers to buy the product. There are many different ways to package items, keeping them secure while remaining visually appealing and attracting the attention of shoppers. Here are some tips to help keep your products secure, while still making a great first impression.

Safety

Keeping your products safe during shipping and while on the shelf should be a number one priority. Ensuring ...

Every industry has its awards, honors and recognition’s. While journalists have the White House Correspondence Dinner and actors have the Emmys, those who toil within the packing industry find recognition from their peers in the form of industry acknowledgement within the pages of Packworld.com. Packaging World is the publication that industry leaders look to learn innovative ways to deliver packing solutions to manufacturers who are looking for packaging that puts their product at the center of attention.

Innovative Packaging Encourages Buyer ...

Even though creative, attractive packaging designs can catch a consumer’s eye and result in more sales, surprisingly that is not the most important packaging characteristic to consumers according to market studies. Instead, one of the most highly valued characteristics of product packaging to consumers is the protection and security of the goods. In fact, most consumers are so turned off by damaged products on store shelves that they will not ...

Product packaging is one of the most regional and country specific industries in existence. Some countries prefer plastic materials, while others prefer packing peanuts, cardboard, and bubble wrap. Knowing a bit about what each country favors is a great way to know what to expect when ordering and shipping internationally. It also provides some cultural insights into different territories that otherwise may have been overlooked.

United States Packaging

The United States is somewhat of an “anything goes” type of packaging center. We ...

Packaging is so much more than simply fitting a product or material into a container. Everything printed and placed on the packaging is just as, if not more, important. While there are changes in the design of the container, the product information and how it is displayed often changes the most. The evolution of packaging over the last year has altered the way products are packaged, and the process of doing so.  But some of the latest packaging trends for ...