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As a marketer, you’d always like to think that your campaign is in the bag, so to speak. In reality, that bag may be the single most important part of your entire campaign. You see, branding isn’t rooted in a logo alone. It’s not even necessarily built on the products or services you offer to your consumers. In truth, people like to touch and feel a business long before they commit to being loyal to a brand.

This is where retail ...

There is a parallel path between businesses trying to engage consumers on a more personal level and consumer expectations for packaging to deliver that experience. When it comes to digital printing, the key themes that will resonate with most consumers this year are right-sized packaging that meet consumer needs, packaging that offers functional and environmental benefits, and clean-label messaging that enhances brand visibility. Outlined below are the key packaging trends that will rule in summer 2016.

Digital Evolution

Digital printing is grabbing ...

When it comes to retail packaging, it’s important to stay consistent with your design so your consumers can spot you easily and recognize your brand. However, there are several times when it is a good idea to change up your retail package design. But how do you know how often is too often?

When to Change Up Your Retail Packaging Design

Holiday Packaging

As a company, you may come across different times when it’s prudent to change up your packaging. For instance, as ...

The design of your retail packaging can make the difference between sparking the interest of customers or failing to catch their eye. The wrong retail packaging design can also have a negative effect on customers and discourage them from purchasing your products. When you work on designing your packaging, avoid making the following mistakes.

Going Overboard with Graphics and Fonts

Creating the ideal design for your retail packaging involves striking the right balance between eye-catching graphics and fonts without going overboard. While ...

The design of your retail packaging can make or break sales of your items. If it doesn’t catch the consumer’s eye, odds are, they aren’t going to see it and purchase it. When designing your packaging, there are many factors to consider. However, one important factor you may want to incorporate into the design is an interactive feature. Any time you can get the consumer to pick up your product, you increase the odds of them placing it in their ...

Your product’s retail packaging has a huge influence on how well the product sells or doesn’t sell. If it doesn’t catch a consumer’s eye, or the consumer can’t tell what the product is, they are less likely to buy it. And in order to keep things fresh, you want to change your packaging to fit the season. This keeps consumers from getting bored and overlooking your plain packaging, and also reminds them that they can use your product during the ...

One of the greatest challenges facing any retailer is that of finding the right look for a great product. Before even getting to print and television advertising campaigns, designers are charged with the task of developing the right packaging to not only contain and protect the product during shipping, but also to attract and keep the attention of the consumer. With market and design trends constantly shifting, how can companies stay on top of creative packaging? Consider the following ideas ...