The Relationship between Packaging and your Brand

Just like people strive to make a good impression during the first day of a new job or a job interview, so is the case with a product or service from a given company. Even without opening what is inside the pack, the consumer should be impressed, pleased and satisfied with the package. At times what is inside may not meet their expectation, but since the mind developed a liking for the product from the pack itself, the clients are ...

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Packaging and Millennials – What Really Works

Getting your product on the market and appealing to millennials is not always challenging with the right strategies in mind. Understanding the wants and needs of the generation is a key factor in determining the probability of success for your business and brand, regardless of the industry you are working in. Knowing what really works prior to shipping products off to stores or offering them to potential customers online is a way for you to truly develop your brand into ...

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