Archive for January, 2017

Packaging is essential to the successful marketing of a product. A unique, memorable package will spur consumers’ interest, convincing them to make a purchase. To get the most out of your designs this year, make sure to:

Strive for Simplicity

Many assume that including complex designs on a package’s surface will help consumers remember it, but anything elaborate is likely to confuse them. Instead, rely on simple, easily, and identifiable images that convey what your product is. If your packaging contains product ...