Archive for 2017

First impressions are important to attract consumers to want to see more. There is no easier way to make a good first impression than through the packaging of your promotional products. While the promotional products are a great way to keep your company name and brand image in the forefront of the customer’s mind, the packaging can help entice the consumer to want the product as well as continue to promote your brand awareness in multiple ways. Promotional product packaging ...

Just like people strive to make a good impression during the first day of a new job or a job interview, so is the case with a product or service from a given company. Even without opening what is inside the pack, the consumer should be impressed, pleased and satisfied with the package. At times what is inside may not meet their expectation, but since the mind developed a liking for the product from the pack itself, the clients are ...

Getting your product on the market and appealing to millennials is not always challenging with the right strategies in mind. Understanding the wants and needs of the generation is a key factor in determining the probability of success for your business and brand, regardless of the industry you are working in. Knowing what really works prior to shipping products off to stores or offering them to potential customers online is a way for you to truly develop your brand into ...

Packaging is essential to the successful marketing of a product. A unique, memorable package will spur consumers’ interest, convincing them to make a purchase. To get the most out of your designs this year, make sure to:

Strive for Simplicity

Many assume that including complex designs on a package’s surface will help consumers remember it, but anything elaborate is likely to confuse them. Instead, rely on simple, easily, and identifiable images that convey what your product is. If your packaging contains product ...