As a marketer, you’d always like to think that your campaign is in the bag, so to speak. In reality, that bag may be the single most important part of your entire campaign. You see, branding isn’t rooted in a logo alone. It’s not even necessarily built on the products or services you offer to your consumers. In truth, people like to touch and feel a business long before they commit to being loyal to a brand.
This is where retail ...Continue Reading →