The Relationship between Packaging and your Brand

Just like people strive to make a good impression during the first day of a new job or a job interview, so is the case with a product or service from a given company. Even without opening what is inside the pack, the consumer should be impressed, pleased and satisfied with the package. At times what is inside may not meet their expectation, but since the mind developed a liking for the product from the pack itself, the clients are ...

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Packaging and Millennials – What Really Works

Getting your product on the market and appealing to millennials is not always challenging with the right strategies in mind. Understanding the wants and needs of the generation is a key factor in determining the probability of success for your business and brand, regardless of the industry you are working in. Knowing what really works prior to shipping products off to stores or offering them to potential customers online is a way for you to truly develop your brand into ...

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Premium Packaging: 5 Tips to Make Your Designs Stand Out in 2017

Packaging is essential to the successful marketing of a product. A unique, memorable package will spur consumers’ interest, convincing them to make a purchase. To get the most out of your designs this year, make sure to:

 

Strive for Simplicity

Many assume that including complex designs on a package’s surface will help consumers remember it, but anything elaborate is likely to confuse them. Instead, rely on simple, easily, and identifiable images that convey what your product is. If your packaging contains product ...

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Retail Packaging: What Consumers are Looking For

As a marketer, you’d always like to think that your campaign is in the bag, so to speak. In reality, that bag may be the single most important part of your entire campaign. You see, branding isn’t rooted in a logo alone. It’s not even necessarily built on the products or services you offer to your consumers. In truth, people like to touch and feel a business long before they commit to being loyal to a brand.

 

This is where retail ...

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Packaging Trends for Summer 2016

There is a parallel path between businesses trying to engage consumers on a more personal level and consumer expectations for packaging to deliver that experience. When it comes to digital printing, the key themes that will resonate with most consumers this year are right-sized packaging that meet consumer needs, packaging that offers functional and environmental benefits, and clean-label messaging that enhances brand visibility. Outlined below are the key packaging trends that will rule in summer 2016.

 

Digital Evolution

Digital printing is grabbing ...

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How Often Should You Change Your Retail Packaging Design?

When it comes to retail packaging, it’s important to stay consistent with your design so your consumers can spot you easily and recognize your brand. However, there are several times when it is a good idea to change up your retail package design. But how do you know how often is too often?

 

When to Change Up Your Retail Packaging Design

 

Holiday Packaging

As a company, you may come across different times when it’s prudent to change up your packaging. For instance, as ...

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Packaging Fails: What NOT to Do with Your Retail Packaging

The design of your retail packaging can make the difference between sparking the interest of customers or failing to catch their eye. The wrong retail packaging design can also have a negative effect on customers and discourage them from purchasing your products. When you work on designing your packaging, avoid making the following mistakes.

Going Overboard with Graphics and Fonts

Creating the ideal design for your retail packaging involves striking the right balance between eye-catching graphics and fonts without going overboard. While ...

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3 Ways to Make Your Retail Packaging Interactive with Consumers

 

The design of your retail packaging can make or break sales of your items. If it doesn’t catch the consumer’s eye, odds are, they aren’t going to see it and purchase it. When designing your packaging, there are many factors to consider. However, one important factor you may want to incorporate into the design is an interactive feature. Any time you can get the consumer to pick up your product, you increase the odds of them placing it in their ...

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3 Ways to Spruce Up Your Retail Packaging for Spring

Your product’s retail packaging has a huge influence on how well the product sells or doesn’t sell. If it doesn’t catch a consumer’s eye, or the consumer can’t tell what the product is, they are less likely to buy it. And in order to keep things fresh, you want to change your packaging to fit the season. This keeps consumers from getting bored and overlooking your plain packaging, and also reminds them that they can use your product during the ...

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Creative Packaging Ideas for Retail Products

One of the greatest challenges facing any retailer is that of finding the right look for a great product. Before even getting to print and television advertising campaigns, designers are charged with the task of developing the right packaging to not only contain and protect the product during shipping, but also to attract and keep the attention of the consumer. With market and design trends constantly shifting, how can companies stay on top of creative packaging? Consider the following ideas ...

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