The Relationship between Packaging and your Brand

Just like people strive to make a good impression during the first day of a new job or a job interview, so is the case with a product or service from a given company. Even without opening what is inside the pack, the consumer should be impressed, pleased and satisfied with the package. At times what is inside may not meet their expectation, but since the mind developed a liking for the product from the pack itself, the clients are ...

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Packaging and Millennials – What Really Works

Getting your product on the market and appealing to millennials is not always challenging with the right strategies in mind. Understanding the wants and needs of the generation is a key factor in determining the probability of success for your business and brand, regardless of the industry you are working in. Knowing what really works prior to shipping products off to stores or offering them to potential customers online is a way for you to truly develop your brand into ...

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Premium Packaging: 5 Tips to Make Your Designs Stand Out in 2017

Packaging is essential to the successful marketing of a product. A unique, memorable package will spur consumers’ interest, convincing them to make a purchase. To get the most out of your designs this year, make sure to:

 

Strive for Simplicity

Many assume that including complex designs on a package’s surface will help consumers remember it, but anything elaborate is likely to confuse them. Instead, rely on simple, easily, and identifiable images that convey what your product is. If your packaging contains product ...

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EnVision Packaging chosen by MXD Process as 1 of 16 companies to know from PackExpo 2016

It is no surprise that the 2016 Pack Expo Show in Chicago was a packed out event with some of the most intriguing companies spanning a wide spectrum of industries. This Pack Expo show featured many industry experts that were in attendance alongside an abundance of cutting edge technologies.
MXD Process had the privilege to meet and interview, EnVision Packaging as 1 of 16 of the most fascinating companies at the show. Take a look at the video interview below ...

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5 Reasons Packaging Design is Worth the Investment

Designing a new package requires an investment of time and resources. The right package can boost sales and increase brand awareness. The wrong package can flatline your bottom line. In an era when store shelves and online marketplaces are full of products to choose from, the following are five reasons packaging design is worth the investment for your business.

Proper Packaging Stands Out

It is essential that your packaging stands out from the crowd when your product is placed beside hundreds of ...

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5 Environmental Packaging Trends

There are limited resources on this planet, and you know that when your company makes more conscious decisions about packaging, there’s less junk filling up landfills. Consumers are taking notice as well and may prefer companies that use sustainable packaging. While each product requires unique solutions, think about the following trends as you select packaging for your products.

Recyclable Content and Materials

Reduce, Reuse, and Recycle” has become the mantra for many families. They don’t want to throw packaging in the garbage. ...

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7 Ways to Make Your Retail Packaging Stand Out This Holiday Season

Many times we have been in a situation where we find ourselves spending a lot of time browsing the same shelves in the supermarket. This is because of the variety of brands that are selling the same product. All of these products, while the end result may be the same, differ in some criteria. At the end of the search, you will find in most cases you have selected what appears to be appealing to your eyes. What am I ...

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How to Properly Brand Your Retail Packaging

Successfully marketing retail products involves building a strong brand, one that consumers recognize and identify with. Packaging is one component of creating a trusted brand – so it’s time to ask, are your products diving off the shelves and into consumers’ baskets? If not, you may need a little guidance to help ensure your packaging is doing its job which is not only to protect the goods inside, but attract the eyes and interest of potential customers.

We’ve included a few ...

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What to Look for in Your Retail Packaging Manufacturer

As a business leader, you’re constantly facing decisions, many of which involve choosing vendors with which to do business. There are certain elements of your company that you don’t want to leave up to any old bidder, and your retail packaging certainly falls into this category. Your boxes, bags, and containers carry your brand, which means you need to partner with a high-quality company that understands the impact awesome packaging can have on consumers.

Retail packaging manufacturers are just as diverse ...

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