4 Critical Steps for Targeting Your Packaging to Different Market Segments

The global landscape of product packaging can be intimidating, but with the right tools there’s no reason to be worried. In truth, the modern world has given us many ways to target packaging to different consumer segments. Whether those products are creative movie cases for the latest lauded film, a sophisticated set of eye shadow, a navy suit, or a smartphone box, the methods for creating high quality, custom promotional products remains the same. As the following list shows, this process includes the vital steps of analyzing, identifying, connecting, and maintaining.

  1. Analyze: The first step in any marketing strategy is critical analysis of the economic landscape and decision-making as to marketing strategy. Should a single target be pursued, a concentrated market, or an all-inclusive one? Of course, the logical choice is a single or concentrated market strategy in terms of time- and cost-effectiveness.
  2.  Identify: Moreover, an additionally important step after settling on a strategy, is to carefully choose which market segments to focus on. One effective way to accomplish this task is to simply look at statistics that determine which market segments consume more of any given product. The results may shift and change depending on independent variables like product type, location, and time, and yet these indicators are powerful tools for identifying key marketing segments.
  3. Connect: The next way to target packaging to different consumer segments is to connect. By focusing on the fact that all consumer segments are self-interested, it becomes possible to anticipate the wants and needs of the consumer in order to align promotional packaging with these interests. Modern technological media such as the Internet, social media, television, and public advertising are great ways to do this and grow your business.
  4. Maintain: Last but not least, the fourth way to target product packaging to specific consumer segments is to maintain established connections through regular interaction with existing consumer segments. This is best achieved in the same way as connecting, via commercial advertising, survey and data collection, much of which can be achieved through modern telecommunications networks.

By following these easy-to-understand steps of the product packaging design process, it becomes very possible to effectively target product packaging to different consumer segments, ensuring a sustainable and flourishing consumer base for any growing business.