Packaging Trends for Summer 2016

There is a parallel path between businesses trying to engage consumers on a more personal level and consumer expectations for packaging to deliver that experience. When it comes to digital printing, the key themes that will resonate with most consumers this year are right-sized packaging that meet consumer needs, packaging that offers functional and environmental benefits, and clean-label messaging that enhances brand visibility. Outlined below are the key packaging trends that will rule in summer 2016.


Digital Evolution

Digital printing is grabbing ...

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